What is Tesla's most valuable asset?
Tesla’s most valuable asset
A two part series where in the next video I will cover Tesla’s biggest risk.
Intro: Is it Elon Musk? Bloomberg estimates at 23.6B as of December 2018
Is it the Model 3? Which as sold nearly 100K vehicles as of October 2018
I would say it is its current owner base.
Some Tesla critics even call it a call it a cult.
I posted a Twitter poll last night asking if the Tesla Roadster referral prize should go away. Of the 300+ that have voted 70% say yes.
That spurred on a discussion with Tesla owner Marc Benton on if there was any other car maker who has as active of an owner base as Tesla. We both agree that we could not think of one.
That got me thinking, what is the monetary value of Tesla’s customers.
Since Tesla does not do traditional advertising, I surmised a lot. After looking at the data I was blown away at how much ‘a lot’ actually is.
That that’s just car sales, what about brand awareness?
Digiday estimates that the going rate for a YouTube sponsorship is around $2,000 per 100,000 subs
If we take a few of the most prominent YouTubers promoting their referral code, we find something really interesting.
Summary: Tesla has a more than $3.5B cash cow on their hands which I believe no other car company has figured out.
In my next video I’m going to cover the areas I believe Tesla is at risk of losing their largest asset and how they can preserve it.
Top Tesla Stats: https://top.teslastats.no/?country=%25®ion=&all=no
Bloomberg Elon net worth: https://www.bloomberg.com/billionaires/profiles/elon-r-musk/
Influencer marketing costs: https://digiday.com/marketing/what-influencer-marketing-costs/
Become a Patreon supporter: https://www.patreon.com/seanmmitchell
My Tesla referral code: http://ts.la/sean517